When volunteers are recruited to your organisation it makes the utmost sense to make
every effort to retain them. It is a costly proposition to recruit and train replacement
volunteers. Moreover, the time lost in recruiting replacement volunteers can result in
lengthy periods where an organisation may not be able to deliver the additional quality of
service that a volunteer may bring to the organisation.
One important way of encouraging your volunteers to remain with your organisation is to
give then adequate recognition. Recognition to be effective should be consistent and
ongoing. Volunteers can quickly loose motivation if they feel that their work is not valued.
Volunteer managers should be aware that the way volunteer efforts are recognised is of
importance. This is because one volunteer may regard one type of recognition as valuable
whilst another volunteer may feel it has little worth. If a Volunteer Manager is aware of the
volunteer's motivation in working for the organisation then this will provide a good
indication for the type of recognition that the volunteer is seeking. For example if a
volunteer is hoping to obtain paid employment, they will value opportunities to receive
training and obtain a certificate of training recognition or they may value a referee for their
résumé?
In many cases volunteers that are motivated by helping the community will see their work
as reward and will only require support from their volunteer organisation. The support of
paid staff and the Volunteer Manager can be shown in many ways. The enthusiasm of
paid staff to the aims of the volunteer program is very important because it will naturally
engender within the organisation the recognition that volunteers are important.
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